Goode Rider Partners with Steffen Peters, America's #1 Dressage Rider

San Diego, CA — July 2026 — Goode Rider is proud to announce an exciting new partnership with Steffen Peters, the United States' most decorated and celebrated dressage rider. Has represented the USA at 5 Olympic Games, along with multiple U.S. World Equestrian Games, World Cup Finals and Pan American Games gold medalist, Steffen brings unmatched expertise, passion, and credibility to the Goode Rider family.

Born in Germany and now based in San Diego, California, Steffen Peters has spent decades at the pinnacle of international dressage. He represented the United States at the 1996 Atlanta, 2008 Beijing, 2012 London, 2016 Rio and 2020 Tokyo Olympic Games, earning team medals and the admiration of equestrians worldwide. Aboard legendary horses including Ravel, Legolas, and Suppenkasper, Steffen has consistently set the standard for Grand Prix dressage in North America.

But this partnership goes beyond a logo on a saddle pad. Steffen worked directly with Goode Rider founder Lorna Goode to put our iconic Equestrian Jeans to the test — and to help evolve them. Together, they tweaked the construction of both the Full Seat (FS) and Knee Patch (KP) styles, to offer a truly unisex cut. The result: the same premium 4-way stretch denim, the same all-day comfort and functionality riders love, now designed to fit and perform for everyone in the saddle, men and women alike.

Steffen Peters and Lorna Goode at the Goode Rider booth.

"I've always believed that great riding gear should work as hard as you do," said Steffen Peters. "Working with Lorna on these jeans was a natural fit, the quality is exceptional, and I'm proud to be part of making them accessible to more riders."

"Having Steffen's input was invaluable," added Lorna Goode. "He rides at the highest level every single day, and his feedback helped us create something we're truly proud of. These jeans are now for every rider, and that's exactly what we set out to do."

The newly unisex Equestrian Jean FS and KP are available now at gooderider.com. We invite you to experience the difference that world-class collaboration makes.

Welcome to the Goode Rider family, Steffen. We're honored to ride alongside you.